Children's who do not have their own income, independent decision making are perceived to be the important, unique and potential target market. They do have large potential market for the products they usually consume from birth to teenage and thus their participation in the decision making become essential to an extent being a end consumer. But, questions come why they are engaged in the advertisement which directly do not relate to the product they consume or use. Are they only medium for the effective communication or they are having significant impact on the viewer psychology? Analysis of literature available shows that they tend to have the emotion and psychological impact on the customer. In this paper, we list out the various advertisement from the Pharma and Healthcare industry where children's from 3–12 years are placed in such a way either they create direct product purchase appeal or tend to show certain psychological impact that spell bound the viewer and make him associated with the product. We explored around 99 TVC related to Healthcare/Pharmaceuticals and find that in 30% of them children's are used in way or another. In this paper 12 best advertisements where children's are found highly effective are discussed.
