*Assistant Professor, Department of Management Studies, Adhiparasakthi Engineering College, Melmaruvathur, Tamilnadu, India
**Director, Department of Management Studies, Adhiparasakthi Engineering College, Melmaruvathur, Tamilnadu, India
Maintaining an ecological balance is a major issue confronting the corporate world today. Environmental damage has already crossed the threshold and has reached alarming limits. Green advertising is one such imitative towards environmental protection. Awareness is being created through advertisements about the use of such materials, which are eco friendly and help in environment conservation. It is gaining prominence across the world and in India too. The role of Media in this context has been started already and going smooth. FM RADIO is also the medium which has socials adds but little untapped towards the green advertising concepts. This article discusses the key role played by “FM RADIO” advertising in this direction there by focusing on the environment through STP – Model.
FM radio, Green Advertisement, STP Model
