Futuristic organized retailing practices in India

Retailing in india is one of the pillars of its economy and accounts for 14 to 15 percent of its gdp. In january 2012, india approved reforms for single-brand stores welcoming anyone in the world to innovate in indian retail market with 100% ownership, but imposed the requirement that the single brand retailer source 30 percent of its goods from india. These market reforms are paving the way for retail innovation and competition among multi-brand retailers.

The next few years are likely to witness rapid growth in the organized retailing sector with several leading international players establishing their presence in india by adjusting their formats to suit local tastes and buying behavior while regional players having stepped up their defenses and striving to gain edge over global players by using their knowledge of local markets.

In light of above, the paper examines the current indian retailing landscape, key drivers for growth of retailing in india, challenges for indian retail industry and strategies being experimented to survive profitably. The paper discusses rise and fall of subhiksha and also analyses retailing practices being adopted by shopper's stop to thrive in the competitive market.