Assistant Professor, TTL College of Business Management, Mysore, India
Online published on 13 June, 2013.
Women have been showing her entrepreneurial skills from her house itself. Her ability to manage house, kitchen, finance and purchases are her assets but despite of it she is been facing problems to get ahead in her life in business. There are many empirical evidence which shows that women contribute significantly to the family businesses which is mostly in the form of unpaid effort and skills. Their effort is been underestimated. There are many a enterprise which is being run by women but the control operations and decision making lies with men. The growing awareness among women in India about the profitability of entrepreneurship is mainly due to the fact that the profile of Indian women has undergone perceptible change in the post independence period. Despite noticeable increase in the number of women entrepreneurs, the progress is slow. She is been added with household chores and domestic responsibilities and still do not find it either possible or desirable for total involvement in entrepreneurial activities. The present study highlights the various problems faced by them to take up the venture.
Mysore is undergoing transition in many phase still mysore is the place which imbibes modern culture but retains traditional values. Women in mysore have changed in terms of their dress, behaviourism, roles despite of the influence of global culture but still they follow ancient custom. The present study is made to analyze the factors affecting women entrepreneurs in mysore city.