Study on satisfaction level derived by the users of pantene shampoo in western Maharashtra

The shampoo market in India has changed significantly since 1960 when it first became a lifestyle product in urban homes. As of 2008, it was a very competitive market with dominant players such as Hindustan Unilever Ltd. and Procter & Gamble Company. P&G's hair care business comprises of Pantene, the world's largest selling shampoo, Head & Shoulders, the world's No. 1 Anti-dandruff shampoo, Rejoice – Asia's No. 1 Shampoo, and Wella-international shampoo. Researchers are engaged in doing research work on consumer products since last five years and the popularity of Pantene shampoo motivated them to undertake the research for identifying the satisfaction level of Pantene amongst the Pantene users. Therefore the responses were collected from 200 Pantene users of western Maharashtra. Convenience sampling method was used to tap the Pantene users from the four cities of Western Maharashtra; Solapur, Kolhapur, Sangli and Satara. Researchers used structured questionnaire to collect the primary data from the respondents. The mean satisfaction scores of different groups of respondents were calculated to find out the highly satisfied group and two-way tables and charts were framed to find out the distribution of respondents of each category with regards to their level of satisfaction. The satisfaction level of Pantene shampoo is derived against different elements such as sex group, age group, price, quality, lather, fragrance, packing, and ability to prevent hair fall. The study also offers constructive suggestions for improving the satisfaction of the customers. The study will definitely draw the attention of shampoo companies indicating them the problems and prospects of future shampoo market.