The imagination, with which microfinance was put into practice, has been turning into reality in India. Microfinance initiatives taken by different financial institutions have been accepted at different levels viz. the policy makers, the regulators and the implementers, as an effective way to address the financial needs of the poor. Micro-Finance In India, is dominated by Self Help Groups (SHGs) launched by NABARD as a tool for poverty alleviation has significant growth in assets (30%) and income level by (23%,) there is also increase the number of years of schooling their children receive, and improve the health of the beneficeries.85% of the beneficiaries are women. However, research show that non-productive loans, procedural delays, high interest rates and lack of training are some of constraint affecting growth, competitors.
Competitive advantage, SWOT, Specialization
