*Professor, MBA Department, JNTUK/Sarada Institute of Science Technology and Management (SITM), Srikakulam, Andhra Pradesh
**Asst.Professor, MBA Department, JNTUH/Malla reddy Group of Institutions, Hyderabad, Andhra Pradesh
Online published on 13 June, 2013.
Rural woman constitutes the family, which leads to society and Nation. Social and economic development of women is necessary for overall economic development of any society or a state. Entrepreneurship is the state of mind which every woman has in her but has not been capitalized in Andhra Pradesh in way in which it should be. Due to change in environment, now people are more comfortable to accept leading role of women in our society. Our increasing dependency on service sector has created many entrepreneurial opportunities especially for women where they can excel their skills with maintaining balance in their life. This study is intended to find out various Problems, motivating and de-motivating factors of women entrepreneurship. It is an attempt for real problems and motivational factors with a real Case study from Andhra Pradesh. It will also suggest the way of eliminating and reducing hurdles of the women entrepreneurship development in Andhra Pradesh Context.
Business, Economic Development, Entrepreneurship, Gender, SHG, Women