Faculty, Department of Management Studies, University of Mysore, Manasagangothri, Mysore, Karnataka
Online published on 7 April, 2014.
This paper focuses on operations, aims and objectives of co-operative marketing society, Administrative activities, Duties, Powers and responsibilities and membership categories. The paper is analyzing marketing mix. The strategic operations process, quality control, inputs to growers. This paper also explore on present system of marketing of horticultural products in state and logistics of the society.
Horticultural Products, Logistics, Marketing Mix, strategic Operations
