An empirical study on the awareness level of E-banking services in Vellore district, Tamil Nadu, India

E-banking refers to electronic banking. Banks provide a variety of products and services to the customers which are utilized by them only when they are aware of the services. Though the Private sector and the foreign sector banks made the dramatic change in the Indian banking industry through technology, the big question to be answered in the present scenario is whether the customers are aware of all the e-banking services offered by their public sector banks. Hence the present research is focused on the customer awareness level of e-banking services offered by the public sector banks in Vellore district. Primary data was collected from 600 respondents through the structured questionnaire. Statistical analysis, descriptive statistics was used to explain demographic profile of respondents and also mean score was used to know the level of awareness of e-banking services among customers in Vellore district. The finding shows that male customers of the banks are more aware of the e-banking services and their source of awareness was their friends and relatives. Based on the results of current study, Bank's managers would segment the market on the basis of gender and take their opinion and will provide them necessary guidance regarding use of e-banking.