Consumer perception towards blogs & Communities in online marketing business

In early 20^th century the Internet were used to transfer the message. Due to Blistering in technologies the Internet entered in all the activities of the Business. In the current scenario, it is difficult to do the Business without Internet, because most of the people are leading mechanical life.The company has used internet as one of the advertising media, so they had introduced popups and banners to make advertisement but it perturbed to the internet users. In order to avoid this problem the marketers pioneered the blogs and communities. Blog is a shortened version of the word Weblog. A Weblog is a structured collection of information from person's who consumed the product. Communities’ means to develop connections and friendships with a subset of the group. This article examines the consumer perception towards Blogs and Communities and to find out the impact of online marketing. Through structured undisguised questionnaire is used to collect the data from the consumers. From that it is found that most of the consumer has good attitude towards Blogs and communities but some of them get irritated. This article suggests the advertiser to reduce the consumer irritation and to improve the credible towards Blogs and communities.