The housing sector plays an important role in the economic development of the country. Home loans constitute an important element of any loan mix of banks. Home loans have made it easier to fulfill the shelter needs of individuals and families across the globe. This in turn leads to the economic development of any region. In India various factors including location, size of the realty homes, interest rates, lengthy processing time, purchasing power of customers,property valuation difference etc were identified as main factors for marketing of home loans. This paper attempts to find out the customer perception for home loans industry. Recommendations and suggestions were made to improve the services offered by HDFC bank in India.
development, economic, HDFC, home loans, marketing, perception
