Impact of the performance evaluation methods on job satisfaction of the sales representative of insurance companies

Every organization is very most interested in cultivating high productivity from the employees. For this purpose, they regularly evaluate the performance of their employees. In a way, performance evaluation is considered as a significant element in the organization, because high performance leads to satisfaction. In turn satisfaction may lead to performance. Even this may be a recycling process, the present study is initiated on” the performance evaluation and job satisfaction” with the samples of 50 sales promoters of HNB Assurance in Jaffna district. The study found that 60% and 62% of the respondents fall under the moderate level of performance and satisfaction respectively. Descriptive statistics suggest that completion of work within the time, quality of work, perseverence are most important factors determining performance where as creativity and innovation are the least importance factors. Similarly happy to work, payment and superior -subordinate relationships are the most important determining factors of satisfaction where as promotion, participation in decision marking are least determining factors. Finally correlation value indicates that (0.579) performance and job satisfactions are positively associated at 0.01 levels. i.e. as the performance increases satisfaction of sale promoters of HNB Assurance increases.