Factors influencing adoption intentions of 3G mobile services in India

3G is the third generation of telecommunication hardware standards and general technology for mobile networking, superseding 2.5G. It is based on the International Telecommunication Union (ITU) family of standards under the IMT-2000. 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency. This study aims to analyze key factors that influence their possible adoption intention of 3G mobile services in India. This study provides explanations to the significance of the influence of critical factors on the acceptance of 3G and demographic characteristics of the individuals influencing adoption intentions of 3G technologies. In doing so, this study draws upon several well-known theories, namely, technology acceptance model (TAM), the theory of planned behavior (TPB), diffusion of innovation theory and network externalities theory. The study is conducted via offline survey, through which 200 responses are obtained. It uses descriptive statistics and Multinomial Logistic Regression to analyze data and examine the influence of the defined critical factors and demographic characteristics on 3G adoption intentions.