Electronic banking services in India – A case study of Karnataka

Banking industry is one of major role player in Indian financial system using innovative delivery channel it is accessible to all with low cost. With the help of information technology banking sector growing day by day, banks are finding that a comprehensive online banking strategy is essential for success in the increasingly competitive financial services market. Due to technology advances and rapid growth of the internet, an online banking solution can be designed today that is more effective and less costly than the traditional branch banking. Banks have traditionally been in the forefront of harnessing technology to improve their products, services and efficiency. They have, over a long time, been using electronic and telecommunication networks for delivering a wide range of value added products and services. The objective of this paper is to enquiry the customer satisfaction towards online banking in Karnataka, what are problems facing by customers. The data used for the study both primary data and secondary data. I conclude that in all respects the customers are satisfied with their internet bank. Major concerns of customers include security and privacy because of the growing number of online frauds, cheating cases and hacking.