Women buying behaviour and factors influence on consumer preference in Vellore city – A study

This paper examined the socio-economic background, buying behaviour and factors influencing product preferences among women consumers. The present study was conducted in Vellore city of Tamil Nadu State, India. Data pertaining to 450 women consumers were purposively selected and all the respondents of this study interviewed by structured interview schedule method. The Findings of this study revealed that Quality, brand and price are the most important factors among the purchasing criteria. Availability of credit facilities is not much more important factor when buying a product. Few of the women particularly higher educated they do not register their particular product due to hectic in their schedule, idleness and not interest. Irrespective of age, educational status and income, the respondents are to some extent have knowledge about standards like ISI, Hallmark, Agmark and expiry date of the particular product, however they need more understanding about registration and demand for proper receipts of a product.