A comparative study of customer behavior between public and private banks of Udaipur city

In the pre liberalization era the Indian banking industry was ruled by public sector banks but with the entrance of private sector banks the Indian banking industry has shown a steep growth. Due to the changing behavior of the customers banks have to raise their quality standards and private banks quickly identified the needs and started giving tough competition to public banks.

This paper attempts to identify the performance efficiency of Public banks as compared to Private banks. The paper is based on descriptive research design & close ended questionnaire is used to collect the primary data from customers of Banks. Conclusions of paper also reveal the impact of customers’ demographic on their choice between Public & Private sector Banks.