ZENITH International Journal of Business Economics & Management Research
  • Year: 2013
  • Volume: 3
  • Issue: 8

Study on problems of export marketing of garment units in Tirupur

  • Author:
  • K. Mahesh Kumar, A.A. Ananth
  • Total Page Count: 10
  • Page Number: 100 to 109

*Research Scholar, Department of Management, Bharathiyar University, Coimbatore

**Reader, Business Administration, Annamalai University, Chidambaram, Tamilnadu

Online published on 7 April, 2014.

Abstract

Tirupur, the well-known textile hub of India, has more garment manufacturing and job work units in the district. Tirupur is the biggest centre for exports of knitwear in India and seen as one of the most dynamic garment clusters in the developing world. In fact, when the textile industry was booming, Tirupur was portrayed as ‘Dollar City’ and ‘Little Japan’ by media. The growth of Tirupur textiles did not continue for long time due to growing global economic crisis and with the rising cotton prices, Tirupur faced many serious troubles. The present study was carried out to find the problems faced by these industries. The study thus found that these industries thus suffer from various problems like management problems, finance problems, marketing problems, quality problems, documentation problems, production problems, vendor problems etc.