Consumer attitude towards guerrilla marketing strategy with special referance to Coimbatore city - an analytical study

Marketing is the art of getting people to change their minds or to maintain their mindsets if they're already inclined to do business. People must either switch brands or purchase a type of product or service that has never existed before. Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting appropriate value in return. The key element of the marketing programme is the product. Before making decisions about pricing, promotion and distribution, a firm has to determine what product it will represent in the market. There are different types of advertisement strategy. In which Guerrilla marketing strategy is one of the types of advertisement strategy.The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla Marketing campaigns are unexpected and unconventional, potentially interactive and consumers are targeted in unexpected places. So with the help of the Guerrilla marketing strategy the medium firms can advertise the product in low cost. In this study helpful to analyze how the Guerrilla marketing strategy reached the customers.