ZENITH International Journal of Business Economics & Management Research

  • Year: 2014
  • Volume: 4
  • Issue: 11

Growth of the Indian E-commerce industry

  • Author:
  • Sri Sai
  • Total Page Count: 10
  • DOI:
  • Page Number: 69 to 78

Director, Centre for Management Studies & Research, MIT College of Engineering, Pune

Abstract

E-commerce allows a considerable number of manufacturers/service providers to advertise their products/services with least expense and maximum reach and depth. Growth of the e-commerce industry would obviously have a positive ripple effect on associated industries such as logistics, online advertising, media etc.

Thus study has to explore the growth of Indian E-commerce industry. It thus appears that India will soar forward in the e-commerce field in the years to come.

Keywords

E-commerce, manufacturers, service