*MBA Banking Technology, Central University of Pondicherry
**Associate Professor, MBA Banking Technology, Central University of Pondicherry
Online published on 14 November, 2014.
This paper provides the guidelines for appreciating the importance of ethics in the field of investment. Usually while calculating return from investment investors overlook the important issues relating to environment, ethics and society. Through different mutual funds schemes both at the individual and group level investment pattern or behaviour analysed. The outcome of the analysis proved that ethical investment not only gives high returns but also promotes a sustainable future growth. So, a healthy and good investment decisions consider these factors: ethics, environment and society, while calculating the profit.
Ethical returns, speculations, gambling, ethics, mutual funds, ethical value
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