Information technology in fulfillment of the various needs of the LICI customers

Customers are fully aware of their needs and requirements, expectations, information technology, information technology enabled services and always want to get quality of services from their service providers in every part of the life. In modern fast life, the human interactions are now significantly being replaced by the interactions of human-technology and customers are becoming highly dependent on the information technology. On the other hand, like any other companies, life insurance companies are also now trying to fulfill customers’ various needs and requirements through providing prompt and precise services to their customers with the help of information technology in the present competitive insurance market. In the present context, researcher in this paper tried to understand whether information technology has any role in fulfillment of the customers’ various needs in life insurance especially in the Life Insurance Corporation of India (LICI) in Burdwan district, West Bengal, or not.