Ra.One

William Goldman's (1983) classic statement that in the movie business “nobody knows anything.” “SRK said some of the digital initiatives he really believed in go with the film's DNA. “I knew I wanted a digital presence through games because I know how kids today, including my son, love to game on mobile devices. But the association with Google to have a dedicated video channel, social games where players can buy goods and play, promoting music and content on Nokia devices happened because my team agreed with me that it was the best way to go for Ra. One to connect with the youth who are the target audience”