Consumer awareness and consumption pattern of probiotic & sugar free ice creams in Hyderabad & Secunderabad

Ice-creams are loved by many people and there are umpteen numbers of ice-cream varieties and many players in Indian Ice-cream Industry. Off late, due to increasing health consciousness among consumers, marketers have launched probiotic and sugar free ice-creams. This study focuses on analyzing the Awareness and consumption pattern of Probiotic and Sugar Free Ice Creams among the consumers in Hyderabad & Secunderabad of Andhra Pradesh. This study is primarily based on primary data, which was collected by administering Questionnaire to the 100 respondents in the twin cities of Hyderabad and Secunderabad. The results revealed that awareness levels among consumers with regard to probiotic and sugar free ice-creams are low and there is need for marketers to increase awareness about these products