Prof. And Head, Department Of Commerce And Management, Vivekanandha College Of Arts And Sciences For Women (Autonomous), Elayampalayam, Tiruchengode, Namakkal Dt, Tamil Nadu.
Online published on 13 August, 2014.
It is always desirable for a business to know about the degree of satisfaction of the customers. “Customer is the King” and “he only can make you win the leadership in the Market”, and “HP company” is carrying the same holistic approach towards the Customers’ Satisfaction. The objective of the study is to analyze the actual Customer Services and Customer Relationship Management in MAHA Electronics Private Limited (An authorized service centre of HP company). The customers’ satisfaction is dependent on a number of reasons, but is more or less similar through the whole industry, and pervades the ‘Sales’ as well ‘After-sales’ services provided by the Company towards customers. MAHA Electronics Private Limited (MEPL) is very keen in developing best bond with customers, and HP Company is one of those customer-satisfaction oriented organization, which is taking care of implementing this policy. This article is an attempt to know the CRM in the MEPL
Customer Relationship Management (CRM), Maha Electronics Pvt Ltd, Customer satisfaction
