*M.Com, M.Phil in Commerce, MBA and Research Scholar, Shri. JJT University, Rajasthan and Asst. Profesor, VPM's Joshi-Bedekar College, Thane
**PH.D in Commerce, PGDBM, International MBA, ICWA Research Supervisor, Shri. JJT University, Rajasthan and ASST. Professor and HOD BAF in Thakur College of Science and Commerce, Kandivli
***M.SC (Stats), M.Phil in Statistics and PH.D in Statics and Associate Professor and HOD Mathematics and Statistics, VPM's Joshi-Bedekar College, Thane
This paper focuses on study of impact of social media on consumer's buying behaviour. In the discussion regarding different categories of social media, five distinct types of social media outlets are focused on – 1) social networking sites, 2) social news, 3) media sharing, 4) blogs, and 5) micro blogging. Each of these social media platforms has provided unique features and experiences to individuals and entities, for instance marketers and consumers, in the social media sphere. The paper covers the Mumbai region as universe. The data is collected through pre-structured questionnaire method for primary data collection. The analysis of data is done on the basis of age, gender and nature of occupation and buying behaviour of consumers through chi-square test as well as percentage method.
Social media, Consumers, Chi-square test
