Analysis of cultural barriers and turnover at work place among women bpo employees in Tamilnadu: A stress buffering perspective

The Concept of culture is highly significant to service providers in this fast moving planet. BPO process is something like selling the hollow mans intagiable hat to unknown audience which is nothing but the mode of service they deliver every day to the clients from one end to other. BPO expects excellence in service as well as quality of work and humbleness in delivering the customer satisfaction among the end users. BPO has undergone a huge breakthrough in today's developing countries that gear-up the economical growth of the country as well as empowerment of employees both in their professional and personnel life. Many developed countries invest crores and crores of money in this process to yield endless wealth maximization in their business. The objective of this study is to analyze women BPO employee's attitude towards work, working environment and their organization's work culture barriers so as to rehabilitate workforce to retain them back within the organization with smile and self motivation inside and positive growth of productivity and success outside. To validate the research model, the study was conducted from 418 women BPO employees of various levels in Tamil Nadu, India, who were engaged in various BPO operations.