Customer satisfaction according to ISO 9000, users opinion about the degree to which its meets its requirements. Customers generally want the best possible product or service for a low cost. The main objective of the study is to find out the customer satisfaction and loyalty towards Panasonic Television. Descriptive research is followed in this research. The universe of the population includes the respondents who are the customers of Panasonic Television, located at Ambattur. The samples (i.e. sample size 50) were selected among the customers of Panasonic Television, located at Ambattur for this research. The major findings of the study are, most (56%) of the respondents are willing to recommend Panasonic television to their friends and relatives and the implications for the study is Panasonic television may try to give some special offers and discount to the customer and Service center need to be reachable to the customer. From the research, it is concluded that the demographic variables such as age group, gender and occupation are having less impact on the factors of customer satisfaction. The research outcome also indicates that, most of the customers are satisfied towards Panasonic Television with respect to the chosen factors.
Customer loyalty, Customer satisfaction, Panasonic Television, Showroom availability
