The role & importance of COPRA with special reference to consumers

If any person/firm or company wants to make profit for himself he has to satisfy the consumer's needs first, by providing quality goods and services. If only there is a win win situation for the seller and buyer, the quality of products or services improve. Consumers are conscious about their needs now and they get the best from the market because of the competition. For surviving in the market for longer duration, the sellers appease the consumers by giving quality products, services at competitive prices. Advertisements, publicity given through media, satisfied consumers etc only take the companies to newer peaks. Hence consumer is definitely the king. Corporates who have understood this funda satisfy consumer needs and also increase their kitty. Consumer is really the king in the world because the companies are giving most important to the consumer. Before lunching a product they do the market research regarding customer preference then they introduce in market. Moreover the consumer forum in the western part are well developed and maximum number of consumer aware of integrity of consumer forum. In case of India up to certain extent consumers are the king.