A study on customer perferrence and investment in commodity market with special reference to money manager commodity servece

A customer's preference means, it should find out the characteristics of customer s who invest under the guidance of different share brokers. Investment is the application of money for earning more money. Investment also means savings or savings made through delayed consumption. According to economics, investment is the utilization of resources in order to increase income or production output in the future. The study dealt with the importance of the customer preference and to find out the level of preference from the customers. The study provides some findings that were interrupted from the analysis of the collected data. Compared to bullion, Agri-product, metal, energy sectors, the investors are willing to prefer bullion sector (GOLD). So the firm should create awareness over other sectors.