Marketing of telecom servicess

The heart of any business success lies in its marketing. Most aspects of business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, business may offer the best products or services in the industry, but none of potential customers would know about it. Without marketing, sales may crash and companies may have to close. Business to succeed, the product or service it provides must be known to potential buyers. Unless business is known in the community and have communication with customers readily available, marketers have to use marketing strategies to create product or service awareness. With the above backdrop, an attempted is made to understand how a service (particularly telecom services) can be marketed which is not that much easy as a product.