Corporate Social Responsibility in India: A Conceptual Framework

We are living in a world surrounded with numerous problems related to environment and society. CSR (Corporate Social Responsibility) is a means to sort out these problems to some extent because business is a part of society. Earning more and more profits is a natural phenomenon of every business unit but social responsibility is an obligation to the people living inside and outside the business organizations. Business comes in contact with various groups of society viz., owners, employees, customers, government, suppliers etc. The responsibility of business, which includes satisfaction of these parties along with the owner, is called social responsibility of business. In India companies’ viz., TATA and Birla are practicing CSR for decades, long before CSR become a popular basis. In spite of having such good glorious examples; in India CSR is in a very much budding stage. A lack of understanding, inadequately trained personnel, coverage, policy etc. further adds to the reach and effectiveness of CSR programs. Large number of companies are undertaking these activities superficially and promoting/highlighting the activities in Media. This research paper focuses on the reviewing of the issues and challenges faced by CSR activities in India and some policies governing for CSR in India.