An analysis of factors affecting on online shopping behavior of customers

The main purpose of this article is to examine perception of different types of online buyers towards online shopping websites. The population of this study consists of online shoppers in Udaipur District. Respondents were selected from different gender, age groups, occupations having internet shopping experience. This paper is an attempt to see the significant change that have been foreseen in the field of e-shopping and the customers’ preference towards e-shopping by designing a self closed ended questionnaire to collect the data. The study is basically to know the influence of online e-shopping on the customers as explaining online consumer behavior is still a major issue as studies available focus on a multiple set of variables and rely on different approaches and theoretical foundations. Snowball sampling is used and statistical techniques i.e. mean, standard deviation, reliability test and regression are used in this study.