Associate Professor, B.K. School of Business Management, Gujarat University, Navrangpura, Ahmedabad-380009, Gujarat.
Online published on 4 October, 2017.
The study is conducted to understand the Deshopping with context to E-commerce for Ahmedabad city. A survey has been used to collect primary data and 113 questionnaires (respondents) were used in final analysis. SPSS and Microsoft Excel have been used to analyze and interpret the data. Descriptive statistics and inferential statistical techniques have been used to conclude the data. It is found that the purpose behind Deshopping is selecting from alternatives and testing of the new product.
Behaviour, Deshopping, Online buying
