ZENITH International Journal of Business Economics & Management Research
  • Year: 2018
  • Volume: 8
  • Issue: 2

The progress of SBI and ICICI bank in India after adoption of E-banking technology, in the area of customer satisfaction

  • Author:
  • Prasoon Parambil
  • Total Page Count: 16
  • Page Number: 144 to 159

PhD Research Scholar, REG NO: PhD-CB-DEC2013-0881, Bharathiar University, Coimbatore-641046, Tamilnadu, India

Online published on 13 February, 2018.

Abstract

E-Banking services change the face of the modern banking, having the major effect on banking relationship. Internet banking made things much easier for the people and saves lot of time Internet banking has many advantages over other traditional banking delivery methods. Internet banking provides banks with an increased customer base, cost savings, mass customization, product innovations, improved marketing, cost savings, revenue growth and communication, the ability to develop non-core businesses, and the ability to offer services regardless of geography and time constraints. This paper mainly compares, online banking services of State Bank of India (SBI) Bank one the leading public sector bank and Industrial Credit and investment corporation of India (ICICI) bank, a leading private sector bank. In this paper a research on customer satisfaction by use of internet banking is described. Primary data was collected from customers of these banks and analyzed, which has given significant results on the subject. For this purpose a sample of 200 was collected both were convenience sampling was used to analyse the data with percentage analysis, mean and The factual devices like the rates, bar diagrams, and bar graphs, have been utilized for the examination. The study has been conducted on SBI and ICICI bank Calicut Branches for getting clear picture about comparative analysis of public and private sector banks services and commitments, Identifying real image of the bank in terms of customer's satisfaction and preferences.

Keywords

Customer Satisfaction, Internet Banking, E-Banking, Public and Private Sector Banks Information Technology, service quality