Impact of social media marketing on online purchases of conusmers

Changes in communication technology, innovation and dynamics in different ways of communication, ability to access the information instantly has given birth to new tools for communication through internet social media is one of them. In today's competitive world, the online brands were fighting for marketing their products online as well as create impact in the minds of consumers. The present study aimed to evaluate the impact of Social Media Marketing on Online Purchases of Consumers. This study is quantitative in nature, research questionnaire has been developed and data collected from 100 online consumers of Coimbatore. The results reveal that the customers are neutrally satisfied over online purchases and Flipkart to become top medium among the consumers. Social Media Marketing factors, Online Shopping factors and Customer Satisfaction were significantly influencing among the consumers.