A study of consumer's perception towards fmcg advertisement

Brands struggle to create image in the highly proliferated market. They also need to understand the perception of consumers towards the brands. FMCG is the largest sector spending on advertising. A brand manager needs to know the key factors which determine consumer's perception towards the FMCG advertisements. A lot of discussion has been done around the consumer's perception. The research study took place in Indore district of Madhya Pradesh. A questionnaire was designed in order to find out the consumers perception toward FMCG advertisements. The results from this research indicate that there are various factors instrumental which determine the consumer's perception.