1Assistant Professor, Department of Business Administration, Idhaya College For Women. E-Mail Id: soundaryamurugan30@gmail.com
2Head & Professor, Department of Commerce, Idhaya College for Women, Sarugani. E-mail Id: selvashanmugam16@gmail.com
Housing is a primary human need next in importance to food and clothing; this takes precedence over other household expenditure and routine needs. Government gave encouragement for housing finance subsidiary by offering number of tax concession to individual and with other overall encouragement given to these sector number of players entered in housing finance. Home loan is considered as retail banking. Now days both the financial institutions and non-financial institutions are providing home loan. The researcher has taken sample size of the customers is 130 in devakottai taluk of selected public sector banks. In this article convenience sampling method has been used for the selection of customers. The tools used for the research paper is percentage analysis, chi-square, Anova and correlation. In this paper, the researcher focuses the customers perception towards home loan in selected public sector banks in sivagangai district.
Home loan, Retail banking, Financial Institutions, Customers perception
