Exploring the factors affecting performance of women entrepreneurs: A study with reference to msme sector in Rajasthan

Women in small and medium-sized enterprises are becoming increasingly important not only for economic growth but also for social development of nations. Unbiased and correct performance evaluation is vital to grasp women entrepreneurs business success and failure. The purpose of the present study is to sought the factors affecting performance of women entrepreneurs running small businesses in Rajasthan. Towards this objective a structured questionnaire was administered to 248 women entrepreneurs selected from six districts of Rajasthan. The study has used logistic regression to ascertain the performance of women entrepreneurs and found significant role of family support and association with a business network. The study therefore recommends to promote the formal business networks for women that are likely to improve their business performance.