ZENITH International Journal of Multidisciplinary Research
  • Year: 2021
  • Volume: 11
  • Issue: 1

Drivers of FinTech in India-A study of customers’ attitude and adoption

  • Author:
  • Disha Mehta1, Sweta Kumari2
  • Total Page Count: 13
  • Page Number: 29 to 41

1Assistant Professor, Amity Global Business School, Hyderabad Next Express Centre, Beside L & T Metro Station, B-Block, Punjagutta, Hyderabad-500 082, Telangana State

2Assistant Professor, Amity Global Business School, Hyderabad Next Express Centre, Beside L & T Metro Station, B-Block, Punjagutta, Hyderabad-500 082, Telangana State

Online published on 27 May, 2021.

Abstract

New financial technologies (FinTech) have exploded around the world. Consequently, there has been a considerable surge in literature on FinTech over the last few years however primary study on customer's adoption and inclination to use FinTech technology are very limited There is abundant research to be done before this area becomes an recognised academic discipline. This paper focusses on customer's responses with respect to adoption, inclination and attitude towards FinTech technologies. Research has been supported by survey from wide variety of retail customers of financial products and services, and also based on a thorough assessment of the literature. Key research gaps have been covered with questions that could form the basis of academic study. Itcould have implications for regulators, policy makers, banks, FinTech startups and other financial institutions along with retail customer. As per analysis, FinTech will be disruptive to payment and investment management sectors majorly. Variables like ease of use, cheaper service, easy accessibility and enhanced customer experiencesignificantly impact customers’ interest of adoptingFinTech in next five years.

Keywords

FinTech, Financial products, Technology, Financial services