Associate Professor, MBA Department, KSR College of Engineering, Tiruchengode, India
Online published on 20 June, 2013.
This research paper explains the application of Cost-Volume-Profit analysis on ATM counters of South Indian Bank (SIB) pertaining to the Trivandrum region. As all the banks are rapidly increasing the number of ATM Counters to service their customer well and to woo the customers of other banks, the South Indian Bank (SIB) was interested in knowing the profitability of all its ATM counters in the Trivandrum region. Contribution of this research paper includes the recommendation to install additional ATM counters or otherwise.
Cost-Volume-Profit analysis, P/V ratio, ATM counter and South Indian Bank