Research Scholar, Banaras Hindu University, Varanasi, Uttarpradesh, India
Online published on 20 June, 2013.
The change, which is being felt by Indian University institution, must instigate them to apply the marketing concepts to their strategies. It becomes imperative to determine the customers and identify their needs, desires and aspirations. Although, available literature shows some sort of discrepancies, while defining the concept of a university customer. This paper will be discussing different existing concepts of customers in higher education
University, Stakeholder, Customers, Client, Teaching, Learning, Research
