ZENITH International Journal of Multidisciplinary Research

Shoplifting is one of the major problems faced by the retailers since 1950s as the concept shifted from service to self service stores. According to the Global Retail Theft Barometer (GRTB) for 2011, for the third consecutive year, Indians have topped the Barometer which clearly indicates that shoplifting is a real threat to Indian retailing system. An attempt is made though this study to know the magnitude of shoplifting and factors leading to the same in Jaipur City, including the types of shoplifters and the situation of the retail stores where the stealing takes place. For the study, city is divided into three geographical zones viz; North zone, Walled city and South Zone. One store each from organized and unorganized retailing stores were selected at random from the list of retail formats. 150 retail customers and 30 floor managers of retail outlets are surveyed wherein the floor were considered as a control group for validating the responses of retail customers. After analyzing the responses from both sides it is concluded that due to deficiency of an in-house tagging system and effective surveillance system, people intentionally get attracted to “get something for nothing”. The inferences and suggestions serve as a guide for retailers to prevent shoplifting.