A comparative study on the concepts of product life cycle and information systems strategic grid towards the organizational development (special reference to product vs service marketing organizations)

This research aimed at identifying the impact of “Product Life Cycle” (PLC) and the “Information Systems Strategic Grid” (ISSG) in organizations. ISSG plays a vital role to identify the organization’s existing position and future trend in relation with Information Systems. The theory of product life cycle is the expected life cycle of a typical product from design to obsolescence. The PLC is generally divided into four distinct phases: Introduction, growth, maturity and decline. The goal is to maximize the product’s value in each stage. Similarly the ISSG is also comprises four segments stating support, turnaround, factory (production) and strategic. This concept classifies organizations according to their existing and potential capacity on Information Systems. Since both of these concepts have the same goal in organizational development, a comparative study has been done in a Product marketing organization - ICL Marketing (Pvt) Ltd and a Service marketing organization – Commercial Bank of Ceylon to identify the relationship among them. The findings show that there is a close relationship between PLC and ISSG and the innovation of products/services and continuous development of Information Systems according to the need of marketing those products/services are the key success factors for organizational sustainability.