Assistant Professor, Badruka College P.G. Centre, Station Road, Kachiguda, Hyderabad-27
A social network is a social structure that maps out the relationships between individuals. Technically we all belong to one giant social network, but we also belong to smaller, tighter social networks defined by our families, our friends, where we live, where we work, where we went to school, our hobbies and interests and much more. It would be difficult to map out all the people with whom you’re connected and all the people with whom they’re connected. That’s why social-networking Web sites are so powerful. Social networking websites like face book and linked in has become part of our life. This paper tries to highlight the importance of social networking websites in the current scenario. To compare various social networking websites and services offered by them to the users. An attempt is being made to know the effect of social networking websites on different age groups, to know the reasons for using this websites and the benefits they are deriving from this. This paper has dwelt upon the relevance and usefulness of social networking websites to the society.
Consumer preferences, Communities, Groups, Social Networking, Social Networking websites
