Research Scholar,
Sr. Lecturer,
The main objectives of the study are:
This research paper is based on secondary data which is to be collected from the official website of State Bank Of India and Reserve Bank of India.
The study is made taking consideration of whole State Bank of India. It investigates about all applications of online banking in SBI. It would help society to understand the usefulness of on- line banking. The study will also help to get the knowledge about process of internet banking and usefulness to banking industry. As the study contains the 360 degree information regarding SBI and its internet banking, Hence the study will lead to new ways to tackle the problems and the SWOC of SBI in respect of internet banking.
This study is needed to find out the working of Internet Banking of SBI and its importance to customer as well as to bank.
The primary limitation of this study is based on quality and originality of secondary data taken via the official website of State Bank Of India and Reserve Bank of India.
This study states that internet banking provides greater reach to customers. Feedback can be obtained easily as internet is virtual in nature. Customer loyalty can be gain. Personal attention can be given by bank to customer also quality service can be served. After studying the SWOC analysis, we came to know various strengths of SBI such as quality customer service, greater reach, customer loyalty, easy access to information, 24 hours access, easy online applications etc. SBI should put efforts to multiply the number of strengths. In terms of weakness I come to know some of the major weaknesses they are lack of awareness of internet banking among the customers, obsolesce of technology related to security, complicated procedures of availing internet banking facilities, lack of knowledge among the employees of SBI. SBI should concentrate on the weaknesses and reduce them to zero.
Traditional & Internet Banking