Scope of a wedding mall: Problems & prospects

The purpose of the study is to find out the scope of a wedding mall. This concept attracted us because there has been a tremendous shift in spending on marriages in India during the last decade on account of real estate boom and rise in stock prices. The gap remains: A one stop store for all wedding related needs. A complete wedding mall where the whole family can shop together and their choices will not be limited to one brand but several brands for each product making the wedding shopping comparable with different brands and not just one product like apparels but almost all the wedding related needs under one roof. Major finding is the people who can afford the designer labels are not buying it because of unavailability of the same. The essence of this concept of a Wedding Mall is to provide quality and exclusive wedding related products under one-roof.