Year: 2012
Volume: 2
Issue: 8

Transnational marketing strategies: Performance and limitations

Author:
Munish Kumar Tiwari
Total Page Count: 11
Page Number: 374 to 384

Assistant Professor, Anand Engineering College, Agra

Online published on 7 August, 2012.

Keywords

Globalization, I-R framework, International Strategies, SBU & MNEs