ZENITH International Journal of Multidisciplinary Research

  • Year: 2012
  • Volume: 2
  • Issue: 8

Transnational marketing strategies: Performance and limitations

  • Author:
  • Munish Kumar Tiwari
  • Total Page Count: 11
  • DOI:
  • Page Number: 374 to 384

Assistant Professor, Anand Engineering College, Agra

Keywords

Globalization, I-R framework, International Strategies, SBU & MNEs