*Associate Professor, Department of M.B.A, Graphic Era University, Dehradun, India
**Head of The Department, Department of M.B.A, Graphic Era University, Dehradun, India
***Assistant Professor, Department of M.B.A, Graphic Era University, Dehradun, India
Online published on 6 September, 2012.
In a modern product market customer is focused upon the following parameters, mainlyquality, reliability, selective exposer, cost and Delivery. Basically modern market trends approaches to technology driven market. This paper deals with the approach of developing strategies technology wise as well as psychological impact on customer mind, the suggested management method defines the different approach to satisfy the customer in Target market.
product innovation, innovation management, (Segmentation) psychographic profile, Product life cycle, promotion & distribution
