*Reader, School of Management Studies, Punjabi Univeristy, Patiala
**Assistant Professor, Punjab College of Technical Education, Baddowal
***Assistant Professor, Chandigarh University, Gharuan
Online published on 20 June, 2013.
In the last two decades, Corporate Social Responsibility has witnessed tremendous growth. Various researchers have identified the positive impact of CSR on brand performance. The present study is being undertaken to study the impact of CSR on brand performance with the help of primary and secondary data. Primary study is conducted on 101 respondents in Ludhiana. The present study reflected positive impact of corporate social responsibility and social messages on the brand promotion.
Brand performance, corporate social responsibility, sustainability Introduction
