ZENITH International Journal of Multidisciplinary Research
  • Year: 2013
  • Volume: 3
  • Issue: 2

How much satisfied your guests are? – A comparative analysis of five star chain hotels

  • Author:
  • Sanjeev Kumar, Sandeep Malik
  • Total Page Count: 9
  • Page Number: 201 to 209

Assistant Professors, Institute of Hotel & Tourism Management, Maharshi Dayanand University, Rohtak

Online published on 20 June, 2013.

Abstract

This study aims at analysing the prevalent level of guests’ satisfaction visiting five star chain properties of India

The primary data was collected from 5, five star chain hotels of Delhi and NCR Region with the help of a structured schedule; and analysed with the help of Item Wise Percentage Analysis and One Way ANNOVA

It was found that the prevalent level of guests’ satisfaction is on the higher side but still there is scope and need for improvement

Though the research has opened a novel area to researchers, but still the study is empirical in nature hence the generalisation of results is limited and so as the implications

The benefits of the study to the hoteliers are numerous as it will help them in assessing the present level of guests’ satisfaction/dissatisfaction. Only thereafter, possible reasons can be diagnosed.

Keywords

Guest Satisfaction, Front Office, Housekeeping, Food & Beverage, other facilities